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Billy's Brew

brief

A beer label that feels like a red hot day in Noosa with your mates. Sixties and seventies psychedelia with a contemporary punch: flat illustration, loud colour and a slightly unhinged character.

process

Early Endless Summer IPA concept: a pink-toned figure wearing a knitted balaclava, with hand-drawn IPA and 3.0% speech bubbles.It had to make you laugh.
Concept poster: a pink-toned figure in a bucket hat with Endless Summer in wavy red lettering behind, and IPA and 3.0% bubbles.
Summer Fling IPA concept: a beach scene with a surfer and a ute framed by a heart and a sun-shaped label.
The Endless Summer IPA character: a sunburnt, grinning face in a pink bucket hat, with IPA and 6.0% bubbles.

final

The finished die-cut front and back labels for Billy's Brew Endless Summer IPA.Sunburnt, delirious, content.
An amber bottle wearing the Endless Summer IPA label, front on.
An amber bottle showing the Endless Summer IPA back label.

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