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Godfather of Swiss Punk

brief

A typographic spread for Wolfgang Weingart that embodies his philosophy instead of quoting it. The grid was locked in first, because you can't subvert a system you haven't built.

sketch

Four pencil thumbnail sketches of spread layouts, testing grid blocks, columns and crossed-through image areas.Grids and hierarchy, pushed.

process

Colour palette: four split-square pairings of grey, orange-red, black, orange and navy, with tint scales of black, Cool Gray 5 C and 172 C.Four palettes before this one felt right.
The Godfather of Swiss Punk spread with its column grid and baseline guides overlaid.

final

The finished spread: a bold orange-red headline, a textured copper sphere, and dense columns of text on grey and black.Simplicity, done right.

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